Total Traffic & Weather Network and Baron Announce Partnership
The Multi-Year Partnership Will Combine Data from Both Companies to Create the Next Generation of Integrated Traffic and Weather Solutions
New York, NY – August 30, 2016 – Total Traffic & Weather Network (TTWN), the leading provider of traffic, transit and weather information in the United States, and Baron, a global provider of critical weather intelligence, today announced a multi-year, data-collaboration partnership. The technological agreement will combine TTWN’s award-winning, real-time traffic incident and flow data, with Baron’s expertise in location-specific weather products, including the patented Baron Telematics Weather safety solution.
Together, the companies will work to create the next generation of integrated traffic and weather solutions offering enhanced road and weather safety capabilities to automotive manufacturers, tier-one suppliers, insurance companies, media and public safety markets. Offerings will include differentiated real-time, predictive and historical data features for multiple platforms.
The first integration is designed to enhance the connected car driving experience providing better road guidance, smoother commutes and increased safety, and will be immediately available for all TTWN automotive traffic and weather partners.
“We are thrilled to partner with Baron to bring the next generation of traffic and weather solutions to the marketplace,” said Kevin Loftus, Senior Vice President of Operations for Total Traffic & Weather Network. “By combining TTWN’s robust traffic data with Baron’s weather expertise, we will be able to innovate and provide unique solutions for companies looking to offer their consumers increased awareness of weather and traffic conditions.”
“I’m truly excited to have two innovative companies join forces and utilize the strengths of each to bring unique and cutting edge solutions to the public safety, automotive, insurance and media industries,” said Glen Denny, President of Enterprise Solutions for Baron Services, Inc. “With the strengths of TTWN and Baron, we continue to grow and impact the world around us by providing informative weather and traffic guidance to many industries and government.”
About Total Traffic & Weather Network:
Total Traffic & Weather Network (TTWN) is the leading provider of traffic, transit and weather information in the United States. TTWN reaches more than 196 million monthly listeners across more than 200 markets. With services to over 2,000 radio and 200 television affiliates plus automotive, navigation, internet, mobile and government partners, Total Traffic & Weather Network operates the largest traffic data gathering network, staffed with over 800 local traffic reporters in the United States, Canada and Mexico. For more information visit www.ttwnetwork.com.
Baron’s meteorological hardware, software and data are indispensable tools for organizations, businesses and individuals critically impacted by weather conditions. Baron’s world-class scientists are continuously inventing new and more effective ways to collect, interpret, package and display real-time, hyper-local meteorological information so that those who depend on the most precise weather intelligence for their safety and livelihood have access to professional decision-making solutions. Baron delivers critical weather intelligence when precision matters. Baron products are used in numerous industries such as automotive, transportation, aviation, insurance, marine, government and media. Over 226 million people have access to Baron weather intelligence through major media outlets in North America including major brands like CNN, AccuWeather, WeatherNation and The Weather Network. For more information, visit www.baronweather.com.
Total Traffic & Weather Network
jennifersavage @ iheartmedia.com
kgrantham @ barronweather.com